300 days of sunshine a year; pure, clear and clean fresh water from the Teide, the third highest island volcano on earth: these are the perfect growing conditions for the unique microalgae Haematococcus Pluvialis.

Many years ago, Dr. Peter Hartig had the privilege of working with this algae in Germany's largest research center, KFA Jülich. The ingenious conversion of the carotenoids in this microalgae into the supercarotenoid astaxanthin still inspires him today. Dr. Peter Hartig cooperated with Dr. Ralf Hintze and Dr. Sebastian Lippemeier at the research centre in Büsum/Germany. Through many years of research work, they have been able to develop suitable methods for the large-scale production of Haematococcus Pluvialis.

The next step was to take up intensive production in Tenerife, of the algae that contain the precious substance Astaxanthin. Dr. Hartig went on to expand the local team, together with the natural health professional Mr. Tim Decher. From the beginning, the operation of the algae farm in Tenerife was managed by Dr. Hartig and his scientific team in Büsum.